Trademark Practice Summary
by Keith A. Weltsch
In today's challenging business environment a trademark is perhaps the most important asset a company can have.
In fact, a trademark is the way that a company presents a message to its customers, and the public as a whole.
A cleverly named product or service does not only serve to inform the public of what product or service is being offered
in connection with a mark, but is symbolic of the collective goodwill of the company as a whole.
SSMP has the experience to provide you with assistance for any of your trademark needs, no matter how big or small,
and for every step in your trademark's life. We speak with fledgling start-up companies and will provide our comments
and suggestions regarding your proposed brand name. Once we have helped you decide which mark to use for your
business, we will use our many years of experience, and inside knowledge of the working of the Trademark Office to
ensure that your trademark application moves through the examination process as quickly as possible to obtaining a registration.
SSMP believes that once your mark is registered, it is only the beginning of its journey, and we will provide you with all
of the assistance necessary to enforce your mark going forward. We offer comprehensive monitoring and watching programs
that will scour the listing of newly filed applications, and internet usages to ensure that there are no other entities infringing upon
your valuable intellectual property rights. Further, while we always make every effort to resolve any potential dispute with an
infringer amicably, we have the expertise necessary to enforce your company's invaluable trademark rights either in the
federal or state courts, or in the Trademark Trial and Appeal Board. Further, we have significant experience drafting both
coexistence agreements and licensing agreements.
Finally, SSMP's practice does not end at our borders. We have filed and enforced our clients' trademarks in hundreds
of different jurisdictions around the world. Through our vast network of foreign associates, we have an understanding
of the practice issues and enforcement tactics required to ensure that your trademarks are protected on a global basis.
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