MARKETING PLANS
are important tools for the management teams of Long Island companies. They formalize growth
objectives and plans -- and guide management during the implementation phase.
The process starts with setting of goals. Next, a marketing audit is
performed on the company's products and services, customers, sales channels and competition.
This sets the foundation for development of low risk growth strategies --
including plans for company positioning, market segment targets, products and services differentiation,
marketing communications programs, and sales channels. DCP Marketing Services facilitates
each step during a series of meetings with the client management team -- and documents
the marketing plan developed during the process. At the discretion of the client, DCP Marketing Services
will help the client implement the entire plan or selected parts of the plan.
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