INTERNET MARKETING
is an important component of the marketing mix. Online media
should be used to complement other elements of the marketing plan.
Internet Marketing strategies can include telling company
and product stories on the Web site; and showing expertise and interacting with
customers via e-mail, social media and blogs. Customer data can be
gathered and customer transactions can be automated. Particular attention
must be paid to compelling copy, information architecture and driving
traffic to the Web site. DCP Marketing Services provides guidance
and input to the client team in the productive use of all appropriate online
marketing tools.
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